Twitter Strategy (updated)
There are no shortage of discussions about Twitter, which is ironic, as each “Tweet” is at most 140 characters, the length of this sentence. Yet most people wonder how – and even why – this so-called...
View ArticlePersona Grata
When you are doing a major presentation, writing a blog, or posting on Twitter, how do you know whether what you say is hitting the mark? And how can you improve the effectiveness of your message? One...
View ArticleTwitter Job Search
Much has been said about Twitter, but how can you use it when you’re trying to sell yourself into your next role? It may be easier than you think; consider these four strategies: 1) Networking: Reach...
View ArticleCrisis Communicator
When someone sends a nastygram directly to you via email, it’s easy to deal with them directly: there’s just one person. But in the Social Media world, that nastygram gets broadcast everywhere. And...
View ArticleNot Just Marketing
Too often it is the marketers, advertisers, PR folks, and others involved in the sales process who “own” social media within an organization. This isn’t surprising, but it is unfortunate. The...
View ArticleThe Power of a (Broken) Promise
Have you ever been disappointed, frustrated, or annoyed with an experience with a person or organization? In today’s Social Media world, suffering in silence need not be your only option. You can...
View ArticleConsistency
How often have you struggled to show up on time for a meeting, only to be kept waiting as others stumbled in 5-10-15 minutes later? Or have you ever tuned in to your favorite TV show, only to find that...
View ArticleSeven Social Media Job Search Steps
Even from the most committed employees, one question comes up over and over again: how to use Social Media to find your next job. It might be couched in different language (How do I develop...
View ArticleCrowdsourcing
How often have you run into a creative roadblock? Or you were stumped with a problem that you couldn’t figure out? When this happens, we are usually operating under a conventional wisdom that...
View ArticleBeing Real
What’s your reaction when you read a company newsletter, instruction manual, or other corporate communication? You probably think it sounds plastic, anti-septic, and homogenized. If so, you’re like...
View ArticleTwitter Strategy, Take Two
Are you one of the millions who remain mystified about Twitter? While I’ve written about this before (Twitter Strategies), I thought it might be worthwhile to boil it down again, but from a different...
View ArticleTwitter Strategy, Take Three
“Blogs are like articles that people can comment on. YouTube is like TV, but with voting.” But what about Twitter? Many leaders are not yet convinced that Twitter makes sense to them. (Or that...
View ArticleAn Optimal Twitter Schedule
After participating in a recent panel discussion, I was approached by David Shlagbaum, a senior partner in a downtown law firm. He reminded me of a lunch we shared, where he had asked me how often he...
View ArticleViewpoint: The End of Twitter?
Here’s a not-so-bold prediction: Twitter is in its death throes. It won’t be around in just a few short years. And when this happens, there will be no shortage of pundits who: “saw it all coming”, or...
View ArticleTwitter Strategy (updated)
There are no shortage of discussions about Twitter, which is ironic, as each “Tweet” is at most 140 characters, the length of this sentence. Yet most people wonder how – and even why – this so-called...
View ArticlePersona Grata
When you are doing a major presentation, writing a blog, or posting on Twitter, how do you know whether what you say is hitting the mark? And how can you improve the effectiveness of your message? One...
View ArticleTwitter Job Search
Much has been said about Twitter, but how can you use it when you’re trying to sell yourself into your next role? It may be easier than you think; consider these four strategies: 1) Networking: Reach...
View ArticleCrisis Communicator
When someone sends a nastygram directly to you via email, it’s easy to deal with them directly: there’s just one person. But in the Social Media world, that nastygram gets broadcast everywhere. And...
View ArticleNot Just Marketing
Too often it is the marketers, advertisers, PR folks, and others involved in the sales process who “own” social media within an organization. This isn’t surprising, but it is unfortunate. The...
View ArticleThe Power of a (Broken) Promise
Have you ever been disappointed, frustrated, or annoyed with an experience with a person or organization? In today’s Social Media world, suffering in silence need not be your only option. You can...
View Article